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THE PARIS DEPARTMENT_
Nike event with the design team in April 2019.
" Creativity "
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I had the opportunity to be selected by Nike's designers, to be part on the second edition of the Paris On Air Event, called The Paris Department.
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I spent a whole day with the design team learning how they work at Nike,
and sharing with them about the process and inspirations, and concluding by a short project.
Courtney Dailey, creative director of colors and design.
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STORYTELLING_
During talks, they focused on one key point in the Nike's process, the storytelling.
The goal was to absorb the design process, and interpret a personal vision on a short project.
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We had access to a materials and colors's library, to define a personal moodboard, starting point on the project.
AIR MAX 1 TOKYO pack_
Idea came from one strong phrase that has awakened my creativity : color is a weapon.
I decided to focus my story and inspiration around
eye fascination through colors, atmospheres, and lights that we can find in a city like Tokyo.
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Is a weapon
Night version with the fascinating adverts and signs from center districts.
Day version with the lights atmosphere going through cherry blossoms.
Transparent plastic came straight to my mind after thinking about color games, superposition of materials and eye fascination.
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Known as waterproof and always clean, it's the perfect tool for a big city where your sneakers can be mistreated. Thanks to this,
no need to worry about your kicks anymore while enjoying the city.
MATERIALS_
AIR MAX 1 SAKURA_
Interpretation of the day sneakers. Pink shaded with several layers of pink plastic.
Several layers of transparent pink plastic are combined together to create the shapes of the shoe. Superpostion is creating new shapes and new colors, and allows to recreate the swoosh just thanks to cuted plastic pieces.
Special box
Animation of shoe elements assembly
AIR MAX 1 Shibuya_
Interpretation of the night sneakers. Main colors from Shibuya signs, blue, green, yellow, and an orange sole/mudguard protection.
Animation of shoe elements assembly
As Shibuya lights melting together into the atmosphere of the night, the transparents plastic elements of the shoe are combined to give life to the air max.
Special box
Moodboards realized during #theparisdepartment event in Paris - April 2019
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